Augmented Reality (AR) in Web

What is Augmented Reality (AR) in Web?

Augmented Reality (AR) in web is an innovative technology that overlays digital information or objects onto the real world, in real-time, via a web browser. It offers an interactive experience of a real-world environment where the objects residing in the real world are augmented by computer-generated information. This technology is quickly becoming a game-changer in web design and development, offering immersive, engaging experiences to website users.

How Does AR in Web Work?

Web-based AR uses a combination of technologies such as computer vision, artificial intelligence, and WebGL (a JavaScript API for rendering interactive 2D and 3D graphics) to create virtual objects that appear to inhabit the user’s physical environment. WebAR allows users to access AR experiences directly from their browser without requiring the download of a separate app.

Benefits of Using AR in Web Design

  • Enhanced User Engagement: AR provides interactive and immersive experiences, which can significantly increase user engagement.
  • Improved User Experience: AR can make complex information more understandable, leading to an improved user experience.
  • Increased Conversion Rates: For e-commerce websites, AR can allow customers to virtually try products before buying, leading to increased conversion rates.

Implementing AR in Web Development

To incorporate AR into web development, developers can use various JavaScript libraries specifically designed for AR, such as AR.js and A-Frame. These libraries provide a set of tools that makes it easier to create AR content for the web. Additionally, developers can use WebXR, an API that allows developers to create immersive experiences for both AR and VR (Virtual Reality) on the web.

Examples of AR in Web

  • Online Shopping: E-commerce websites use AR to allow customers to virtually try on clothes or preview how furniture might look in their home.
  • Education: Educational websites use AR to create immersive learning experiences, such as exploring the solar system in 3D.
  • Tourism: Tourism websites use AR to offer virtual tours of destinations.


AR in web is a powerful tool that can significantly enhance the user experience and engagement, leading to higher conversion rates. As a website designer, developer or administrator, it’s essential to stay updated with this technology and consider how it can be incorporated into your web development strategy to create more engaging, interactive experiences for your users.

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