Dofollow Link

What is a “Dofollow Link”?

In the realm of website development and design, a “Dofollow Link” is a hyperlink that signals search engines to follow the destination inside the link. The search engines’ crawlers will acknowledge it as a strong indication to influence the website’s ranking in the search engine results pages (SERPs).

Dofollow Link: An in-depth Look

When a website links to another website, this is referred to as a backlink. Backlinks can be classified into ‘Dofollow’ and ‘Nofollow’. The main difference lies in how they interact with search engine algorithms. A Dofollow Link, unlike a Nofollow Link, contributes to the linked website’s search engine rankings.

How Dofollow Links Impact SEO

Dofollow Links are crucial for the following reasons:

  • Increased Rankings: When your website receives a Dofollow Link from a reputable site, it can improve your ranking on SERPs.
  • Website Traffic: The more quality Dofollow Links that lead to your site, the more potential traffic you can generate.
  • Domain Authority: Dofollow Links from high-authority websites can increase your site’s domain authority, making it more likely to rank well in search results.

The HTML Format for a Dofollow Link

In HTML, a Dofollow Link is the standard hyperlink format. For example:

<a href="">Example</a>

This is a Dofollow Link pointing to “”. The phrase “Example” is the anchor text. Unless otherwise specified with a ‘rel=nofollow’ attribute, all hyperlinks are Dofollow by default.


In conclusion, Dofollow Links are a powerful tool for improving a website’s SEO. They can enhance site visibility, drive traffic, and increase domain authority. As a website designer, developer, or administrator, understanding and implementing Dofollow Links effectively can be a significant step towards achieving your site’s objectives.

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