Domain Authority

What is Domain Authority?

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). The score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Significance of Domain Authority

Domain Authority is especially useful when comparing one site to another or tracking the “ranking strength” of a website over time. It is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score.

How is Domain Authority Scored?

Domain Authority is scored on a 100-point logarithmic scale. It’s easier to grow your score from 20 to 30 than 70 to 80. Sites like Google and Facebook have a very high Domain Authority.

  • 1-30: Your website has room for improvement.
  • 31-50: Your website is doing well, but there’s room for progress.
  • 51-70: Your website is in a strong position with a lot of high-quality links.
  • 71-100: Your website has a very strong, authoritative link profile.

Improving Your Domain Authority

Improving your Domain Authority is about improving your overall SEO. Here are some strategies:

  • Quality Content: Create well-researched, engaging, and unique content.
  • SEO: Optimize all title tags, image alt tags, and content for your targeted keywords.
  • Internal Links: Use internal linking to reduce bounce rates and improve navigation.
  • Backlinks: Earn high-quality backlinks from reputable websites.
  • Social Signals: Encourage social sharing of your content.


Domain Authority is a crucial metric for understanding how your SEO efforts are performing. While it’s not a direct ranking factor for search engines, it’s a helpful gauge for how well your website is likely to rank in SERPs. Increasing your Domain Authority should be part of your broader SEO strategy.

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