What is Local SEO?
Local Search Engine Optimization (SEO) is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. It’s an aspect of digital marketing strategy that helps businesses to increase their visibility in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
Importance of Local SEO
Local SEO is crucial for smaller businesses that operate on a regional basis, as opposed to national level businesses that focus on brand recognition across the country. Local SEO prioritizes appearing on SERPs in a specific location, making a strong local SEO strategy vital for businesses to become accessible to potential customers in their area.
Key Factors of Local SEO:
- Google My Business Optimization: Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. It’s a crucial part of any local SEO strategy to get your business found by local customers.
- Online Reviews: Online reviews play a significant role in local SEO and building trust in potential customers. According to a study, 85% of consumers trust online reviews as much as personal recommendations.
- Local Citations: Local citation refers to any mentions of your business on the internet, including the business name, address, and phone number. They are used heavily in helping you to rank in local search results.
- Local Keywords: It’s crucial to optimize your site and content for local keywords. These are keywords that include location-specific phrases, such as “web design in New York”.
How to Implement Local SEO?
Implementing Local SEO requires a strategic and targeted approach. Here are some steps:
Optimize for Google My Business:
Create and verify a Google My Business page, use Google Posts within your account, encourage happy customers to leave positive reviews, and respond authentically to reviews, specifying location.
Improve internal Linking Structure:
While external links pointing to your site are ideal, adjusting your internal linking structure will also boost your SEO rankings.
Optimize URL, Title Tags, Headers, Meta Description, and Content:
When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).
Ensure your website is mobile-friendly:
A mobile-friendly website is essential. In 2018, 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Local SEO is a critical part of any SEO strategy for businesses that want to be found locally. By optimizing your website for Local SEO, you can help your business stand out in local search results, improve your online visibility, and attract more customers.