Nofollow Link

## What is a Nofollow Link?

A “Nofollow Link” is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.

## The Purpose of Nofollow Links

Nofollow links are primarily used for the following purposes:

* **Controlling Search Engine Spiders**: They guide search engine spiders on which web pages to crawl and which ones not to. This is particularly useful if you don’t want a specific page on your website to be indexed.

* **Fending Off Spammy Comments**: They are commonly used on blogs to deter spammers from leaving irrelevant comments on your posts just to gain links.

* **Paid Links**: If you have any paid links on your website, it’s crucial to use the nofollow attribute. This is in compliance with Google’s Webmaster Guidelines.

## How to Create a Nofollow Link

Creating a nofollow link is quite simple. Here is the basic HTML format:

“`html

Link Text

“`

In this format, ‘rel’ stands for ‘relationship’, and ‘nofollow’ is the value that specifies the type of relationship. By assigning ‘nofollow’ to the ‘rel’ attribute, you’re indicating that this link should not be followed by any search engine bots.

## Impact of Nofollow Links on SEO

Nofollow links aren’t generally beneficial for SEO as they don’t pass PageRank. They don’t directly improve your placement in search results. However, they’re not entirely useless:

* **Traffic**: Nofollow links can still generate traffic for your website, which is ultimately what you want.

* **Link Profile Diversity**: Having a mix of dofollow and nofollow links makes your link profile look more natural and diverse.

* **Building Trust**: They can help build trust and improve your website’s reputation if used correctly, for instance, by linking to credible sources.

Remember, while nofollow links might not boost your SEO directly, they play a vital role in maintaining a natural and healthy link profile, which is beneficial in the long run.

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